Why a Canva Website is Hurting Your Business
So, you’re eyeing Canva for your business’s online home because, let’s face it, it's appealing. It’s got that no-cost tag, it’s easy to play around with, and those templates? Pretty spot-on for catching eyes. But here’s the scoop when it comes to your biz: while Canva can do wonders for your social media, using it for your website might not be the cash magnet you’re hoping for.
Here’s the lowdown:
When we dive into the whole Canva website thing, there’s a biggie that we can’t ignore: you don’t really own your site. It’s like leasing a sleek car but never getting to drive it off the lot. You can’t pick it up and move it elsewhere if you find a better deal or if your needs change. That flexibility is key when you’re building something that’s meant to grow and adapt with your business.
And about making money directly from your site—Canva’s not setting you up for success there. If your goal is to have a shop online where people can browse and buy, Canva’s website builder isn’t equipped to handle that hustle.
Now, onto being found online—
Think of your website like a billboard for your biz. If it’s tucked away on a backstreet (aka buried in the depths of Google search results), no one’s going to see it. Canva sites have a tough time ranking well on search engines, which means you're missing out on all that potential traffic and, ultimately, sales.
And here’s the kicker: if you can’t (or won’t) invest in your online presence with the right tools, how can you expect anyone else to invest in you and trust you to get the job done?
Plus, if Google doesn’t recognize you, all that effort you put into building your visibility won’t even matter. Canva’s not the ally you need for that journey.
But why is a website so crucial, anyway?
Authority: Having your own site signals that you’re serious about your business. It’s like saying, “Hey, I’m here, I mean business, and I’m ready to serve you.”
Professionalism: Your website is your digital storefront. A well-designed, functional site shows you care about how your business is perceived and that you’re invested in giving your customers the best experience.
Discovery: This is how new customers find you. Without a website that plays well with Google, you’re missing out on the opportunity to get in front of people who are looking for exactly what you offer.
Investing in a proper website isn’t just about having a digital space that looks good; it’s about creating a tool that works tirelessly for your business, drawing in customers, and helping you make that money.
I totally get it. Canva’s a dream for whipping up quick designs, and I’m all for using it where it shines. But when we’re talking about the engine of your online presence, it’s worth considering something built to grow with you and bring in the revenue you’re aiming for.
Your business deserves a platform that not only matches your ambition but amplifies it. Let’s chat about crafting a website that’s not just a placeholder but a powerful part of your business strategy, designed to attract, engage, and convert.
Here’s to building something that not only represents your business but propels it forward.
Catch you soon!